Message Mining Workbook
Let’s leave your audience thinking “get out of my head!”
An “ideal client avatar” is great in theory, but if you want to convert browsers to buyers, then you need some concrete data. The more you know what your target audience is after, the better you’ll be able to weave that within your messaging...leading to stronger, conversion-optimized copy.
Surveying is hands-down the most integral part in doing this.
I know, I know – you don’t want to annoy people. But if you want to leverage social media for monetization and build a website that converts traffic to sales, you cannot skip this step!